About this Talk
Google Analytics 4 is not just an update to the old Universal Analytics--it's totally new. And that makes it a little scary for bloggers. In this session, you'll learn about the differences between them, the cool (and not-so-cool) things about GA4, and what you need to do now.
Key Takeaways :
1. Attendees will leave with a good overview of what Google Analytics 4 actually is and how it differs from Universal Analytics.
2. Attendees will know what they need to do to set up and configure GA4 properly. They'll also understand how important it is to do this now.
3. Attendees will know some of the new metrics that will be helpful to them.