Brand Protection with Federal Trademark Registration

"This is mine!" – You after you put your stake in the ground (aka register your trademark).

Federal trademark registration gives you exclusive rights to use your brand name, logo, and other identifying marks throughout the United States.

It's the legal way to protect your business identity and stop others from using it without your permission.

Yes, you might be able to stop someone from using your trademark by proving you were using it first even without registration.

But it's a lot easier — and cheaper — to go through the trademark registration process upfront and avoid any potential headaches down the road.

The United States Patent and Trademark Office (USPTO) website has a ton of great resources to help you get started, including a trademark search tool.

You can also find trademark lawyers who specialize in online businesses and can help you through the process. (ahem - Nicole Cheri Oden Law®)

Don't wait until someone is already using your trademark to take action.

Registering it now will give you the best chance of preventing infringement and protecting your business in the future.

You took the leap into entrepreneurship why wouldn't you take steps to protect it now, right? 😉

Key Takeaways:

Aside from reviewing what a trademark is, we’re going to cover:

→The benefits of federal trademark registration for your blog and online business

→The importance of a comprehensive search - sooner rather than later

→3 questions to ask yourself to decide if you’re ready to apply for federal trademark registration